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      <image:title>Home - Ready to take the next step?</image:title>
      <image:caption>This is a movement of billions. Whether you’re most comfortable contributing time to help achieve our advocacy goals, money to help us grow, or energy to put political pressure on our governments to change, we need you on our team.</image:caption>
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      <image:title>Home - Changing the world is possible. We’ve done it before.</image:title>
      <image:caption>Our leadership team bring years of experience to bear on the greatest challenge of our time. We’re results driven, with a proven record of previous successes.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.brass-tack.com/home/video</loc>
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    <loc>https://www.brass-tack.com/home/events</loc>
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    <lastmod>2022-06-14</lastmod>
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      <image:title>Home - Events - Veritas Vision</image:title>
      <image:caption>For years, Brass Tack worked with Veritas to imagine, write, and produce fresh, innovative general sessions that kept audiences interested and engaged—and presented their company vision and story in unexpected ways.</image:caption>
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      <image:title>Home - Events - Ivanti Interchange</image:title>
      <image:caption>All too often, general sessions at corporate conferences turn into a stale parade of talking heads that no amount of expensive lighting, staging, graphics and production can rescue. At Ivanti Interchange, Brass Tack turned this convention on its head with a fresh late night talk show format that featured a live band, short segments, and plenty of entertainment. The result was a week of highly-rated general sessions that brought Ivanti’s story to life in a memorable and approachable way.</image:caption>
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      <image:title>Home - Events - Malwarebytes 2022 RSA Conference theater presentation</image:title>
      <image:caption>How do you draw the right people into your booth, get them excited about your #NODRAMA cybersecurity story, and convert them into qualified leads—all in a noisy, intense, and highly-competitive expo environment? At the 2022 RSA Conference, Brass Tack did all three with an engaging, relevant, and dynamic live theater presentation that played a key role in helping Malwarebytes exceed all of their lead targets and engagement goals.</image:caption>
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      <image:title>Home - Events - DigiCert Virtual Security Summit 2022</image:title>
      <image:caption>As we all know, virtual events suddenly became a thing in 2020, as businesses were forced to quickly pivot from large in-person events to virtual conferences in the face of the COVID-19 pandemic. Brass Tack worked with Event Marketing Partners to make sure “virtual” did NOT equal “stale and boring” with a polished, fast-paced, highly-produced virtual production that overcame two years of Zoom fatigue with compelling content and a uniquely engaging and visual user experience.</image:caption>
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    <loc>https://www.brass-tack.com/home/advertising</loc>
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    <priority>0.5</priority>
    <lastmod>2022-06-15</lastmod>
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      <image:title>Home - Advertising - NetDocuments “Work Inspired” campaign</image:title>
      <image:caption>This broad, brand-level awareness campaign combined print, web, social, video, and more to show how NetDocuments document and email management tools can unlock legal professionals’ best, most inspired work.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/614bc26b011f462ab733369d/01f422f5-f9d7-48bb-9515-55a109a72947/legends1.png</image:loc>
      <image:title>Home - Advertising - Legends Motorcycle campaign</image:title>
      <image:caption>This campaign tapped into the spirit that fuels millions of people’s passion for vintage motorcycles for a company that makes custom, high-end chrome and leather accessories for Harley Davidson bikes.</image:caption>
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  <url>
    <loc>https://www.brass-tack.com/home/articles</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-11-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/614bc26b011f462ab733369d/8f1b06ab-e122-4a7a-b8b8-ae7e2e373bbf/Screenshot+2024-11-12+at+3.57.47%E2%80%AFPM.png</image:loc>
      <image:title>Home - Articles, white papers, and e-books - Lucem Health White Papers</image:title>
      <image:caption>Are you looking to make highly technical content more relevant and approachable for a broader audience? Here are two examples of how Brass Tack accomplished that goal for Lucem Health: Five Key Challenges that Are Slowing the Progress of AI in Healthcare Challenge Accepted: Turning AI’s Massive Potential into Real Healthcare Value</image:caption>
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      <image:title>Home - Articles, white papers, and e-books - Broadcom e-book</image:title>
      <image:caption>This long-form e-book highlights important security considerations as businesses move more of their systems and content to the cloud—and outlines best practices for “rethinking security for the cloud generation.”</image:caption>
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      <image:title>Home - Articles, white papers, and e-books - RizePoint white paper</image:title>
      <image:caption>How do you create and maintain consistent, unified brand experiences and impressions across different geographies, facilities, and cultures? This thought leadership white paper explores the answers.</image:caption>
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    <lastmod>2024-11-12</lastmod>
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      <image:title>Home - Collateral - Malwarebytes infographic</image:title>
      <image:caption>This short scrolling info graphic makes key findings of Malwarebytes 2022 Threat Review clear and relatable.</image:caption>
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    <image:image>
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      <image:title>Home - Collateral - Cybersource Decision Manager info sheet</image:title>
      <image:caption>This approachable, visual info sheet focuses on showcasing the business value of a highly technical product in clear, conversational language.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614bc26b011f462ab733369d/663d17b2-e726-46d3-a9f9-524d189ae4b3/Screen+Shot+2022-06-15+at+11.20.30+AM.png</image:loc>
      <image:title>Home - Collateral - NetDocuments solution brochure</image:title>
      <image:caption>This longer-form print brochure places NetDocuments’ full family of solutions in the context of the comprehensive “Work Inspired” campaign Brass Tack developed.</image:caption>
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    <image:image>
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      <image:title>Home - Collateral - Cybersource datasheet</image:title>
      <image:caption>This datasheet uses simple, approachable, (mostly) non-jargon filled language to highlight the capabilities of a particularly complex and technical product.</image:caption>
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    <loc>https://www.brass-tack.com/home/web</loc>
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    <priority>0.5</priority>
    <lastmod>2024-11-12</lastmod>
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      <image:title>Home - Web - Cybersource Token Management Service web page</image:title>
      <image:caption>This product overview page highlights the benefits and capabilities of Cybersource’s innovative tokenization solution.</image:caption>
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    <image:image>
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      <image:title>Home - Web - Lucidworks Blog Posts</image:title>
      <image:caption>Brass Tack helped Lucidworks add a steady stream fresh insights to their website with a series of ghostwritten thought leadership blog posts. What Do Search Abandonment and ChatGPT Have in Common? 4 Emerging AI Trends in Retail</image:caption>
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